SOMEBODY
HASTO MAKE THE
ADVERTISING DECISIONS.
APPARENTLY, THAT SOMEBODY IS YOU.
BUILD A BRAND is an advertising operating system for people building brands without an advertising department behind them.
Learn how strategists, creatives, producers, media planners
and social media specialists think, so you can make better
advertising decisions yourself.
$50 $35
SALE — 30% OFF
Launch price for the first 100 customers.
One payment. Instant download.
MARKETING HAS NEVER BEEN EASIER TO DO.
And it has never been harder to know
what's actually good.
You can generate a logo before breakfast. Write 50 headlines before lunch. Make a video without a camera. Launch ads tonight. Hire a freelancer tomorrow. The problem isn't making marketing anymore.
It's knowing what is worth making.
BUILD A BRAND gives you the judgment behind
the people normally paid to make those decisions.
THINK LIKE THE PEOPLE INSIDE AN AGENCY.
Not because you need to become one.
Because right now, you're doing their jobs.
Every chapter comes with a practical toolkit designed to turn what you learn into decisions you can make today.
01
Strategy
Know which problem you're actually trying to solve.
02
Creative
Turn strategy into ideas people might actually care about.
03
Production
Know what deserves investment,
and protect the idea while making it.
04
Social Media
Decide where, when and how your idea should meet people and build a brand that knows how to behave daily.
WHY BUILD A BRAND?
Not another marketing
book you'll read once.
The system includes briefs, scorecards, worksheets, audits and decision-making tools designed to be used while you're actually building your brand.
Francisco Gnecco - Founder, Tranqi
“This system didn’t just change how we approach marketing. It changed our results.”
Jade Cahill - Growth Manager, Zi Clothing
“I wish I’d read this sooner. My team now sees much more value in the marketing decisions we make.”
Lisa Baker - Community Manager, Tét
“Super useful. I use the tools in this system almost every day to make better marketing decisions.”
THIS IS FOR YOU IF SOMEBODY MADE YOU "THE MARKETING DEPARTMENT."
Founder building their first brand.
Marketer working without specialist support.
Small team managing agencies and freelancers.
Business owner trying to understand what marketing actually deserves money.
Someone who can make the work but needs a better system.
10 YEARS INSIDE ADVERTISING.
NOW YOU CAN BORROW THE GOOD PARTS
Global Experience
I've worked with global brands like Unilever, AB InBev, Burger King, Bayer, Durex and more.
Award-winning work
I've created work recognised by Cannes Lions, D&AD, The One Show, Clio, Effie and Eurobest.
Business Worthy
I've developed and pitched campaigns for accounts worth millions.